Blogs - Suffolk Reviews

Copywriting Secrets that Sizzle

Guess what? There are millions of adverts out there on websites, in newsletters, brochures, emails, TV, magazines… So, what have you got to do to make yours stand out? Look at what your competitors are doing… …and then do something different. If you study the advertising in your industry, you will probably be able to identify a common theme running through most of the ads. They may say similar things, have a similar layout or follow a similar format. To make yours stand out you need to stan… Continue

Added by Sally Ormond on September 7, 2009 at 5:37pm — No Comments

Press Releases – The Importance of Spreading the Word

One of the most effective online marketing tools is the press release. However it is often misused or under-used. Let me ask you something – in the past 12 months how many press releases have you made on behalf of your company? 20, 15, 10, 5…less…none? When should I make a press release? The simple answer is whenever your company does something it wants to shout about. If it’s news, press release it. Want som… Continue

Added by Sally Ormond on August 25, 2009 at 2:44pm — No Comments

10 Tips For Improving Your Tired Copy

Have you noticed that your website copy, brochures or adverts don’t seem to be working for you any more? Well, it is probably because your message has become stale. Your readers are fed up with the same old thing time and time again. They’re ready for something fresh that will make them sit up and take notice. Before you roll your eyes and think “…and just when am I supposed to find the time to re-write all my sales materials?” remember that simple changes can make a huge impact. Listed below… Continue

Added by Sally Ormond on August 11, 2009 at 3:45pm — No Comments

The 7 Basic Steps That Will Make Your Website Readable

Frequently I am asked by people to give them an analysis of their website copywriting. Again and again I see the same mistakes so I thought I’d write this post about it to help you review your own site. Believe it or not, the appearance of your website text can actually have an impact on your sales. Its readability can affect your reader’s buying decision. Many companies place more importance on the design of their site… Continue

Added by Sally Ormond on July 15, 2009 at 12:15pm — No Comments

How to use Facebook for business

Facebook is part of the new business revolution, enabling businesses both small and large to reach vast amounts of people with their message. However there is already a backlash happening against people using social media to ‘sell’ to their friends or followers. It has been said that the average customer needs to have contact with a product or service approximately 7 times before they will seriously consider buying it. From my experience it is important that a person feels they can trust a prod… Continue

Added by Gemma Thompson on July 6, 2009 at 5:00pm — No Comments

10 Reasons Why People Buy

Wouldn’t it be great if you knew exactly what to say to make someone buy from you? Well, that is pretty much what this blog post will do. I have mentioned in the past that people have to justify their buying decisions, so all you need to know is how they go about it. Think for a moment – how many times have you bought something you didn’t really need but you wanted? Come on, own up how many pairs of s… Continue

Added by Sally Ormond on June 1, 2009 at 10:54am — No Comments

Can Article Writing Help Me Get More Newsletter Subscribers?

Dear Copywriter, I’ve got a newsletter that just isn’t growing. I’m busy posting my site on free advertising sites and I’m even paying for advertising, but I’m not getting any new sign-ups. What can I do? Yours sincerely. Billy-No-Mates ************************************************************************************************************************************** Dear Billy-No-Mates, First off, you’re n… Continue

Added by Sally Ormond on May 18, 2009 at 2:30pm — No Comments

How to use Advertising Effectively

It has been said that the average customer needs to have contact with a product or service approximately 7 times before they will seriously consider buying it. Is this true? And if it is how can we make contact with our potential customers? From my experience it is important that a person feels they can trust a product before they buy it, and that trust can be formed by repetitive contact and can take some time to build – this is where the traditional wisdom of ‘7 contacts’ comes from. There are… Continue

Added by Gemma Thompson on May 17, 2009 at 4:32pm — No Comments

Have You Heard About The Power of Blogging?

Blogging, it's the new...erm...well, everyone's at it these days. Are you? No? Read on and see for yourself why blogging is so popular. What is a Blog? For a start, why not take a look at mine on freelance copywriting hints and tips Basically, it is a web page that contains short articles, known as posts, on a variety of subjects. These posts are arranged in reverse chronological order (that is, the latest comes first) and each one… Continue

Added by Sally Ormond on May 4, 2009 at 5:43pm — No Comments

Freelance Copywriter Blog Voted In Top 100 Freelance Blogs Worldwide

oDesk.com have recently published their list of the top 100 freelance blogs on the internet today. The fantastic news is that my blog - Freelance Copywriters Blog - has not only been voted in the top 100 (with the likes of Copyblogger and Mashable) but it has been listed in the top 4 freelance copywriting and marketing blogs. How great is that!!!!! I started ou… Continue

Added by Sally Ormond on April 22, 2009 at 7:24am — 2 Comments

Getting more of a share of the internet and dominating search engine results

I was interested to read Jonathan's recent post on Piggybacking other sites. Now me being me decided that if he could do it, then so could I! After all how hard could it be? OK, I may not be the most knowledgable person in background SEO but I know I can write effective and powerful SEO copy, so I thought I'd test out his theory. Did it work? Oh yes!! On Monday evening I set up a Digg on a video I put togeth… Continue

Added by Sally Ormond on April 2, 2009 at 10:22am — 1 Comment

Piggybacking - using other people's sites to get instant traffic and first page Google rankings

A couple of days ago I used Digg to get first page rankings for the term 'suffolk restaurant reviews' on Google. There's two main reasons to use this technique: 1. To get your site into Google's index quickly (usually within 24 hours) 2. To create instant traffic through third party means Just take a look at the video below which explains exactly how to do it. Withing the next 10 minutes you too could be using it profitably for your business.

PS- Suffol… Continue

Added by Jonathan Young on April 1, 2009 at 7:00pm — 9 Comments

FT Company of the Year is No Shock to Me

Telecom Plus were named FT's Company of the Year and having had dealings with the company trading as Utility Warehouse, on many levels over the past 6 months it comes as no shock whatsoever. See the FT article here. With profits up, customers rising and distributor numbers increasing as jobs, overtime and monthly family incomes decline Utility Warehouse is proving… Continue

Added by Rudi Middleton on March 18, 2009 at 5:24pm — No Comments

How to create an effective Goal

Having a goal seems like the easiest thing in the world, after all dreaming of our hearts desires is automatic. However, as Diana Scharf Hunt said ‘Goals are dreams with deadlines.’ So how do we create an effective goal? There are several key elements that I believe make a goal very powerful. Firstly write it down! Why? Well in 1953 a group of Harvard students were asked which of them had a specific written goal, only 3% of them had. When revisited 20 years later that 3% had accumulated more w… Continue

Added by Gemma Thompson on February 18, 2009 at 3:42pm — No Comments

The Credit Crunch Has Been Good For Us So far...

The other day my wife and I looked back at the last 3 months and evaluated the impact the credit crunch has had on us. With the 1000's of jobs lost by many many people in the back of our mind we had to both agree that so far we have been unaffected. In fact our monthly outgoings have reduced. In tune with the financial climate we've looked at where we could save money and now pay much less for pretty much everything. Using www.moneysavingexpert.com… Continue

Added by Rudi Middleton on February 15, 2009 at 7:47pm — 1 Comment

Want to grow your business? Grow yourself!

The idea that we should be growing our business year after year has become rather narrow – these days it seems only to mean that we should see an increase in revenue – usually by a minimum of 10%. However one of things that this latest recession has highlighted very strongly to me is that businesses need to grow in different ways. For example, a lot of the high street giants that have recently folded have been stuck in the same rut for years and haven’t taken the time to keep their brands fresh.… Continue

Added by Gemma Thompson on January 16, 2009 at 10:53am — No Comments

Help Others Whilst Promoting Yourself - BlogRelief

Wouldn't it be great if there was a way you could help others whilst promoting your own business or interests? Well now you can. BlogRelief lets you help others whilst helping yourself. How? Well, I am guessing you blog to get traffic, right? And it is BlogRelief's aim to increase the readership of your blog by bringing you ‘targeted’ visitors. Not only that, but BlogRelief will also help you by providing more backlinks to your blog. With 60 main categ… Continue

Added by Sally Ormond on January 6, 2009 at 2:36pm — No Comments

How to Price your Product or Service

Many people automatically just multiply the wholesale cost of their product by 200% (or thereabouts) and that figure is what they put on the price ticket. An easy solution I agree, but it’s not the way to impress in the dragons den nor stay afloat in these recession bound times. After all, if you do that how do you truly know what your product is costing you? And more importantly, what your product is worth to your customer? Whether you are launching a new product or service or looking to posit… Continue

Added by Gemma Thompson on December 12, 2008 at 11:26am — No Comments

Flyer Printing - Share Your sources....

Hi Guys I recently learned a good lesson in printing Flyers. Do Not Do It Yourself. So there I was looking to create a quick splash around the Diss area by having an A6 leaflet dropped along with the Dispatch magazine. I know the guy who delivers the Dispatch magazine and he offers to drop 3 leaflets, placing them on top of the mag as he delivers. So I design my leaflet then have it refused by head office because of an errant image only they are allowed to create. Alarm bells sh… Continue

Added by Rudi Middleton on November 8, 2008 at 3:32pm — 2 Comments

Rivers of high targeted customers can be yours simply, easily and affordably

Last Saturday I found myself at the front of the queue ordering a hamburger from MacDonalds in Ipswich - Nothing surprising here, but while I was waiting my mind started whirring at a million miles an hour. You see, for days I’d been racking my brains, thinking about the best way to explain the importance of having the tools to be able to create fresh, new content simply and affordably to build regular, residual income for your online business - When it just hit me like a ton of bricks. We all… Continue

Added by Jonathan Young on November 7, 2008 at 9:30pm — No Comments

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